Terms of Service

Last Updated: August 29, 2026

These Terms of Service (the “Terms”) govern your access to and use of the website appmystore.io, the App My Store applications for Shopify and WooCommerce, and the mobile applications we build for you (together, the “Service”), operated by Matat Technologies Ltd (“App My Store”, “we”, “our” or “us”).

By subscribing to the Service, installing our app, or using this website, you agree to these Terms. If you are entering into these Terms on behalf of a company, you confirm that you have authority to bind that company.


1. The Service

App My Store turns an existing commercial website – including stores running on Shopify, WooCommerce and WordPress – into iOS and Android applications published under your own brand. The applications are hybrid: your website is loaded inside the app and extended with native capabilities such as push notifications, deep links, onboarding screens and store synchronisation. The Service includes the app build, the admin panel used to manage it, and the features described on our website for the plan you have purchased.

The Service depends on your website remaining active and reachable. We are not responsible for changes that Shopify, WooCommerce, Apple or Google make to their own platforms, policies or review requirements.

2. Eligibility and Your Account

  • You must be at least 18 years old and able to enter into a binding contract.
  • You must operate a lawful business and hold the rights to the content, trade marks and products you place in your app.
  • You are responsible for the accuracy of the details you give us and for keeping your credentials secure.
  • You are responsible for everything done through your account.

3. Plans, Fees and Billing

Prices for each plan are published on our pricing page and are stated in US dollars. Unless agreed otherwise in writing:

  • Subscriptions are billed in advance on a recurring basis for the term you select.
  • Payment is by credit card. For merchants who install our Shopify app, billing is handled through the Shopify Billing API and is subject to Shopify’s own terms; all other customers are billed by card through iCount, our Israeli payment and invoicing provider. In either case we do not receive or store your card details.
  • Fees exclude taxes, which are added where applicable.
  • We may change our prices. Changes apply from your next billing period and we will give you reasonable notice in advance.

If a payment fails or is not made, we may suspend the Service until the account is settled.

4. Cancellation and Refunds

You may cancel at any time from your admin panel or by contacting us. Cancellation takes effect at the end of the billing period you have already paid for, and the Service remains available until then.

Except where a refund is required by applicable law, fees already paid are not refundable. Where a purchase was made through Shopify, refunds are subject to Shopify’s refund handling.

Following cancellation, your app is removed from the stores and access to the admin panel ends. See section 11 for what happens to your data.

5. Publishing to the App Stores

Publishing an app requires approval by Apple and Google, who apply their own review criteria and may reject or remove an application at their discretion. We prepare and submit your app and work with you to resolve review issues, but we cannot guarantee approval, a publication date, or continued availability once published.

Where the app is published under your developer accounts, you remain responsible for maintaining those accounts and paying any fees Apple or Google charge.

6. Your Content and Your Customers’ Data

You keep all rights in your products, images, text, trade marks and other content. You grant us the limited licence needed to display that content in your app and to operate the Service.

Where we process personal data of your customers on your behalf, you act as the data controller and we act as your processor. That processing is described in our Privacy Policy. You are responsible for having a lawful basis for the data you place in the Service and for your own notices to your customers.

7. Acceptable Use

You may not use the Service to:

  • Sell goods or services that are unlawful in the markets where your app is available.
  • Infringe intellectual property, privacy or publicity rights.
  • Send unlawful, deceptive or unsolicited push notifications.
  • Attempt to gain unauthorised access to the Service, or interfere with its operation or security.
  • Reverse engineer, resell or white-label the Service without our written agreement.

We may suspend an account that breaches this section, and will tell you why where we are permitted to.

8. Intellectual Property

The Service, including its software, admin panel, designs and documentation, remains our property and that of our licensors. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service for the duration of your subscription, and nothing more.

The published application, your brand and your content remain yours.

9. Availability and Support

We aim to keep the Service available continuously, but we do not guarantee uninterrupted operation. Maintenance, third-party outages and factors outside our control may interrupt it. Where we plan maintenance that will cause downtime, we will give notice where practical.

Support is provided by email and through the channels described for your plan.

10. Disclaimers and Limitation of Liability

The Service is provided “as is”. To the extent permitted by law, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.

We do not warrant that the Service will increase your sales, conversions, downloads or revenue. Any figures on our website are illustrative and are not a promise of results.

To the extent permitted by law, our total liability arising out of or relating to the Service is limited to the fees you paid us in the twelve months before the event giving rise to the claim. We are not liable for indirect or consequential loss, or for lost profits, revenue, goodwill or data.

Nothing in these Terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, or for fraud.

11. Term, Suspension and Data After Termination

These Terms apply for as long as you use the Service. Either party may terminate as described in section 4. We may suspend or terminate immediately where there is a material breach, unlawful use, or non-payment.

After termination we retain your data for a limited period so that the account can be restored if you return, and then delete or anonymise it in line with our Privacy Policy. You may ask us to delete it sooner.

12. Changes to These Terms

We may update these Terms. The “Last Updated” date above will change and, where the change is material, we will give notice by email or in the admin panel before it takes effect. Continuing to use the Service after that date means you accept the updated Terms.

13. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of Israel, without regard to conflict of law rules. The competent courts of Tel Aviv-Jaffa have exclusive jurisdiction over any dispute, except that we may seek injunctive relief in any competent court.

If you are a consumer resident in the European Union, this does not deprive you of the protection of mandatory provisions of the law of your country of residence.

14. General

  • If any provision is held unenforceable, the remainder stays in force.
  • Our failure to enforce a provision is not a waiver of it.
  • You may not assign these Terms without our consent; we may assign them as part of a merger, acquisition or sale of assets.
  • These Terms, together with the Privacy Policy, are the entire agreement between us regarding the Service.

15. Contact

Matat Technologies Ltd
13 Hahagana Street, Rishon Lezion, Israel
Email: [email protected]